Creating Treatment Exploration

Redesigned the treatment exploration experience at Hims & Hers to help users identify the right fit for their goals, reducing cognitive load through smarter filtering, categorization, and a focused set of recommendations.

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problem

When users reached their treatment result at Hims & Hers, ~25% wanted to explore other options, but the experience gave them no reliable way to evaluate which treatments aligned with their specific goals. Without clear categorization or filtering, users faced a wall of choices that felt generic rather than tailored, leading to drop-off instead of conversion.

When users reached their treatment result at Hims & Hers, ~25% wanted to explore other options, but the experience gave them no reliable way to evaluate which treatments aligned with their specific goals. Without clear categorization or filtering, users faced a wall of choices that felt generic rather than tailored, leading to drop-off instead of conversion.

solution

A redesigned Explore Treatments flow that reduced cognitive load through a simple card layout, a tab-based filter organized by form factor, and a modal pattern for viewing individual treatments without losing their place. Lead to a 5.4ppt increase in conversion.

A redesigned Explore Treatments flow that reduced cognitive load through a simple card layout, a tab-based filter organized by form factor, and a modal pattern for viewing individual treatments without losing their place. Lead to a 5.4ppt increase in conversion.

Understanding the User Journey

year

2024

timeframe

2 months

tools

Figma

category

UI/UX

"Gia was a fantastic design partner throughout our treatment exploration work. She quickly understood complex product and business goals, translated them into thoughtful user experiences, and helped us strike the right balance between giving patients meaningful choice without creating unnecessary friction. Her work contributed to a series of successful experiments that improved conversion while helping patients find treatments that best fit their needs."

John B., Hims & Hers, Product Manager

see also

UI/UX

A Clearer Path to Treatment

UI/UX

Symptom Assessment

Branding and Identity

Logos & Branding