A Clearer Path to Treatment

Redesigned the top-of-funnel, medical intake, treatment results, and checkout user experiences for the Sexual Health category at Hims & Hers.

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problem

As Hims & Hers was changing and expanding, so was their creative branding. The Sexual Health category was falling behind visually and was not cohesive with other category experiences. Users came to us expecting a tailored and personalized experience accessing treatment, but felt unseen when it came to finding a treatment that matched their concerns.

As Hims & Hers was changing and expanding, so was their creative branding. The Sexual Health category was falling behind visually and was not cohesive with other category experiences. Users came to us expecting a tailored and personalized experience accessing treatment, but felt unseen when it came to finding a treatment that matched their concerns.

solution

Chose not to reinvent the wheel and instead leverage other category components to keep engineering time as fast as possible. Also decided to introduce animations at key moments, for example, loading transitions, to allow the user to pause before receiving their treatment result.

Chose not to reinvent the wheel and instead leverage other category components to keep engineering time as fast as possible. Also decided to introduce animations at key moments, for example, loading transitions, to allow the user to pause before receiving their treatment result.

year

2024

timeframe

1 month

tools

Figma

category

UI/UX

"When working on the SH Category Redesign, Gia was meticulous in analyzing CVR data against our design patterns in order to determine which areas could afford bigger design swings. Given this redesign would later become the template for updating other categories and flows, Gia would also become a subject matter expert on how performant this design system was, with thoughtful suggestions on how to scale it."

Bek G., Hims & Hers, Senior Director Product Design

see also

UI/UX

Creating Treatment Exploration

UI/UX

Symptom Assessment

Branding and Identity

Logos & Branding